The main strategic focus of ANA, SA can be expressed as the striving for sustained growth in operational efficiency and in the optimisation of its business portfolio. Realising that sustainability in airport management can only be guaranteed through dynamism within the aviation sector itself, we have gone in search of business partners for better balanced management. This concept translates, in terms of economic benefits, into a relevant aspect on par with satisfying customer needs and minimising environmental impact. As part of the global strategy, corporate responsibility for these issues is assumed fully and completely at all levels of the organisation. With this framework in mind, and considering certain changes that external forces have brought into the picture, in 2005 we revisited the strategic plan for 2005-2009. Strategic efforts will be directed toward the modernisation and development of the aviation business, which will include a concerted push to involve non-aviation business. A second initiative is being aimed toward the development of new management skills and systems, in particular, those regarding the management of investment planning for airport infrastructures, a field that we envision will improve productivity and increase the efficiency of operations. The strategic plan which we have identified has been assembled in a broad programme of five macro-projects called ICARO (Innovate, Communicate, Attain Results, Optimise), with ‘Icaro’ being the Portuguese word for the figure in Greek mythology, Icarus. The five projects will:   - Increase the efficiency of airport marketing  - Monitor and communicate ANA’s level of quality  - Improve productivity and optimise material resources - Capitalise on infrastructure investments     - Perfect the ANA business model This programme, considered a tool for attaining the strategic objectives, will be overseen directly by the Administrative Commission. It will endeavour to stimulate knowledge and communication, strengthen the work of multi-function groups and involve the organisation in accountability for decisions taken.